Mitsubishi has a significant market share in the Philippines; however, the Strada faced challenges in achieving similar sales success compared to other Mitsubishi models. Despite its attractive design and dynamic driving experience, the Strada failed to resonate with the intended customer base as effectively as its more practical rivals.
The most recent Mitsubishi Triton is following the footsteps of the Hilux and the Ranger by increasing its size slightly and adopting a more conventional appearance to stay competitive. The key question that arises is whether these modifications will be sufficient to propel this entirely new model into the top 10 in terms of sales locally this year.
SPECS: 2024 Mitsubishi Triton GLS 4×2
Price: P1,582,000
Engine: 2.4-liter turbodiesel straight-four
Power: 181hp @ 3,500rpm
Torque: 430Nm @ 2,250-2,500rpm
Transmission: 6-speed automatic
Layout: RWD
Seating: 5
Looks
The increment in size is substantial: the new model is 60mm longer than its predecessor, and the wheelbase has been extended by an additional 130mm, resulting in a significant boost in cabin space. Although the overall look bears a resemblance to the previous model at first glance, the Triton showcases more daring and angular lines, with the bodywork extended over the fenders to increase volume and create smoother sides. Notably, the front design represents a striking departure, featuring a large square front that is slightly shorter than the prominent nose seen on the Hilux model.
The Dynamic Shield on the car still exists, yet it serves more as a symbolic remnant rather than a prominent, intricately carved feature. This new design represents a significant shift from its predecessor, and although it may not possess the graceful, sporty appearance of the previous model, it exudes a more robust readiness for substantial tasks.
The back of the truck is made to work hard. It has a boxy shape with flat edges. This GLS model has a special rollbar in the back, which looks nice. The truck has 18-inch gunmetal wheels that are the same as last year’s model, but that’s not a bad thing. These wheels look good.
Interior
The inside of the truck has been updated and looks more open and roomy. The dash and door panels were carefully designed to use the space well. The look has changed from curvy shapes to a more modern and useful style, like the Ranger or D-Max trucks. The seats are comfortable and put you at a good height from the floor. But the fabric bucket seats in this GLS model might not support your lower back enough.
The front area is practical and useful. Some good features are a big center console and two glove boxes that open and close smoothly. The back seats are bigger than before, but there are no air vents for the back. The center console still takes up leg room for the person in the middle seat. There is no storage under the seats, which limits storage space in the back. The back doors could open wider to make it easier to get in and out.
The Triton has a big cargo area at the back. It is longer and deeper than older models, measuring 1.545m x 1.555m. This extra space can hold a payload of 1,115kg, which is the highest in the Triton series. It’s important to note that the tailgate does not lock automatically with the central locking system. You need to use the keys to lock it and secure the load. The tray has a strong protective bedliner and a low load floor. This makes it easy to slide large boxes for loading.
Performance
The GLS model has a 2.4-liter 4N16 diesel engine with a single turbo. This engine produces 181 horsepower and 430Nm of torque. The power goes to the rear wheels through a six-speed automatic transmission. These numbers may seem low compared to some competitors. But in our testing, the 0-100kph acceleration time was 9.3 seconds, similar to the Toyota 2.8-liter and Isuzu 3.0-liter engines.
The vehicle may not have as much torque as others, but it delivers power smoothly and efficiently. Acceleration stays strong even at highway speeds. With a six-speed transmission, gear shifts are mostly seamless. However, adding extra gears between first and third could improve performance. The shifter has a +/- gate for manual shifting. This lets drivers choose lower gears for downhill driving and light off-road adventures without gaining speed. It gives more control and stability in tough terrains.
In terms of fuel efficiency, our observations revealed an average consumption rate of 12-14 kilometers per liter during varied driving conditions. In congested traffic, the fuel efficiency never dropped below 7-8 kilometers per liter, highlighting its stability even in stop-and-go situations. Moreover, during highway journeys at modest speeds, the vehicle exhibited exceptional fuel efficiency,
Handling
In most cases, your driving experience will involve maintaining moderate speeds. The overall performance of the vehicle leans more towards the pickup truck style, akin to models such as the D-Max and the Hilux rather than the Ranger or the Navara. While it doesn’t possess an overly aggressive demeanor, it does tend to feel quite unsettled when encountering expansion joints and ruts on the road. This can partially be attributed to the 265/60 R18 Dunlop Grand Trek AT25 tires, which seem to be more suited for off-road terrains rather than optimal performance on a 4×2 truck.
The rear suspension of the vehicle is notably firm, which can be attributed to its high load rating. In terms of steering, the GLS tester exhibits a substantial weightiness that instills a sense of assurance when navigating through twisty roads; however, maneuvering it in tight parking spaces can be a bit labor-intensive. While the steering is not excessively heavy compared to some other models, it’s important to note that this vehicle is not one that can be effortlessly controlled with just light touches.
The Triton runs quietly on highways. Its engine makes a soft sound like a turbocharged gas engine. Even when pushed hard, it stays smooth and refined. It does not make harsh or raspy noises like some competitors. The stability control works well. It helps the vehicle handle gravel-covered hills calmly. Besides these features and blind-spot and forward-collision alerts, the Triton does not have many other advanced driver safety technologies.
Other Features
The Triton does not have lane-keeping assist or active cruise control. It has regular cruise control. But it lacks the advanced camera systems found in newer cars. The infotainment system seems a bit outdated with its 9-inch screen. However, it offers USB-C and wireless charging options.
The monochrome interface looks a little old. But the display gets clearer and brighter with CarPlay or Android Auto. The 360-degree camera is a nice feature. But it lacks a 3D mode. And the video looks grainy with inconsistent colors. The package includes remote locking, push-button start, and the GLS cosmetic package with step boards, stylish wheels, and a roll bar. While the looks are appealing, there are other options with more features at a similar cost.
Our Thoughts
The Triton is a dependable vehicle with a powerful diesel engine. It performs well and saves gas. But in the premium 4×2 segment, it lacks some luxurious features that competitors offer. Despite this, the Triton is an appealing overall package. Mitsubishi wants to make changes to attract pickup truck buyers. The design may not appeal to everyone, but Mitsubishi hopes the changes will make the Triton more desirable for its target audience.
The previous model didn’t sell well in the Philippines in its final year. It faced tough competition from more rugged pickups that overshadowed it. But the new Triton looks tougher and more practical than ever. The question is whether the improvements will boost its sales. Only time will tell.